Julius Meinl Office and Training Facility, 2013
Julius Meinl, a Viennese coffee processor and retailer, traces its roots back over a century to a colonial dry goods store. We did a start-to-finish design overhaul of the firm’s Moscow headquarters to honor its storied past by incorporating historic design elements. We extensively utilized red velvet to bring to mind the stately elegance of Viennese opera houses, where coffee bars were a beloved institution. We left the Soviet era ceiling exposed, incorporated old steel lockers, and utilized antique French factory table legs to invoke the firm’s industrial past. Finally, in the training center itself, we used the coffee bar design from Julius Meinl’s original dry goods store in Viena and accented the space with items commonly found in coffee bars 100 years ago: Austrian vintage lamps from Kalmar, chairs from Thonet & Breuer and Art Deco wallpapers.